Tomorrow might be the end of the year, but today marks the end of
an era. Zinger’s Inc. is no more.
For it’s today that the entity that we created 18 years ago ceases
to be. Kaput. Fini.
All taxes done, all paperwork complete, and our corporate dissolution
papers submitted…and, of course, thanks to “Business-friendly Oregon” we also
had to submit a hefty ($100) fee with it.
Sheesh. They get you coming
and going.
We’re no longer in the ice cream business, or any business for
that matter. Retirement beckons and it’s
at this point when we can look back and say “it was worth it.” Though we’re not saying it too loudly. Running any business is hard, and we went
into it with major trepidation. The first
few years were tough, and we almost threw in the towel, but we regrouped,
refinanced, decided to make our own ice cream and finally, after a number of
years, became an overnight sensation.
Seaside is a tough market for a number of reasons. It’s a tourist market, and it’s highly
seasonal, especially for a product like ice cream. Plus, it’s the kind of market that spawns
imitations because…well, it always has.
There are few chain stores here; mostly Mom & Pop operations like
ours was, and they all tend to do the same thing as someone else, or more than
one thing.
There was a time when we had NO Italian restaurants, then we had
one, then FOUR, and now we have two (though one is Italian and pizza). We when first came to town there were two ice
cream shops, then 3, 4, 5, (one per year it seemed) and then once we started
making homemade ice cream…more shops.
And with one exception they did ice cream AND something else – ice cream
and gift, or soda, or cupcakes, or candy, or fried foods, or sandwiches, and so
on.
Still, I am very proud of what we accomplished. Which is perhaps why it made letting go
tougher than I thought it would be.
We were ready for retirement.
We had been trying to sell Zinger’s since last year. Even though we were making good money, we
were physically running out of gas. In
summer, it’s a go-go-go everyday 11-12 hour thing, and it was a lot easier to
do when I was 55 than when I was 66. We
had received a couple of offers previous to this summer, but they never went
anywhere. We finally had a good offer
from a wonderful couple who wanted to live in Seaside and do something
different, and in mid-September we sealed the deal. Honestly, we could not have found better
buyers for the business.
We drove right into training them the day after the sale, pretty
much nonstop over two weekends. They were
eager and both wanted to learn everything at the same time, so that slowed the
process a little, but in the end that wasn’t a big deal. There were some “hey, this looks easy – oh, I
guess it’s not” episodes, but overall the training went well.
But I surprised myself in not being able to get out of the way and
let go the first weekend. It was much
tougher than I expected. I could excuse
it by saying I was worried that stuff wasn’t getting done or not getting done
properly…or, perhaps it was just not the way i would have done it. I was pretty awful on the first Saturday (our busiest day…er, I should say “Zinger’s busiest day”). Mona finally had to warn me to back off, and
it was difficult, but by the next day I was a bit better. And
then – they surprised us by telling us to take part of the day off and go home
(we came back before closing to help).
They did fine (what choice did they have?) and it turned out they were
pretty busy. So that encouraged me to
back off even further. We eventually got
through it all, and the second weekend it was more of the same, and they did
much better. They were usually there at
the store before we got there and had stuff done all by themselves. We got busy on Saturday and they did OK. as
did I trying to lay low and let them do it all.
Mona was getting the feeling that they had just about learned all they
wanted to learn from us. Sure enough,
they sent us home early on Sunday again and that was it.
Since then, we’ve only received a couple of emails asking a few questions. They’ve made some more ice cream on their own,
including some new flavors, and they really haven’t made very many
changes. Not that we care one way or the
other – we’re finally over that.
Me, especially. So it’s
over. Frankly, we’re just happy to have
found someone to dump the business on take over and continue our success. They are a very nice couple and should do
just fine. Not that we care one way or
the other, right? Because the check was
good and cashed long ago.