In a way, selling ice cream is like playing poker. It’s easy to make lots of money selling ice
cream when the weather is nice; but when it’s cold and rainy, money is hard to
come by. In poker, it’s easy to know how
to play your hand when you’re dealt a monster, but you can’t only play pocket
Kings and Aces…you get your share of “rainy weather” too in the form of 8-3
offsuit.
So we bluff on occasion to keep the flow of money coming on
the poker table (I haven’t figured out a way to do that in the ice cream biz –
no way to bluff a milkshake, I guess).
And when we bluff, we want to be successful, and to do so, we need to be
convincing about our hand. Players fold
when they think they’re beat, and the way you play and bet “tells” them they’re
beat. That’s why you raise instead of
just limp – you’re sending a message about your hand – it’s “really good” (OK,
grammar trolls, I know it’s supposed to be “very good,” but the dolts across
from you on the virtual felt talk like that, so go with the flow, please). When they call, see the flop of A-K-7
rainbow, and check, you bet like you own the pot (more on this in a moment). What else could they conclude but you’ve got
at least a pair of Kings, maybe Aces, hell, maybe two pair, and unless they got
lucky and flopped trips, they’ll fold faster than cheap cardboard. Story over, you win. Simple.
When you “bet like you own the pot,” I mean a bet of half to
two-thirds of the pot. Remember, you’re
telling a story, and the reality is you have nothing but air. He might get lucky and have trips, or two
pair, or even a low pair or four to a straight.
He might want to “take a flyer” and see one more card, and if he either
gets lucky (again) or feels like taking a big chance, it’s doubtful any story
you tell might discourage him from staying around to the end. Especially at the lower levels, firing three
blanks to bluff your way to success is risky for you, as some players will call
you down if they catch ANY part of the board.
And some players like to trap. Proceed
with caution.
Last post I left you with a “story problem” (see the post
below). Two posters commented on the
story (see comments), and both offer good advice.
The 80/20 rule here is similar to my thinking at first. That is, given no prior history with the
all-in player, I’ll give him credit for having what he says he has the first
time unless I’m pretty sure I can beat him (I’d say 90%, not 80%). I’d watch him carefully to see how often he “has
it.” Or claims he does, then, adjust
accordingly.
And that’s the better advice given in the second comment. One story does not a novel make, and in
playing poker (especially tournament poker), you’re in it for the long
haul. You need to take time to
understand your opponents. They don’t
call it a “read” for nothing – “read” other players to understand their
tendencies (watch especially when you’re not involved in the hand…you can be
more observant if you’re a bystander).
In making bluffs and reacting to other players, make sure
that the story is consistent, believable, and told in a convincing matter. Or I’ll blow your full house down.
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