Wednesday, December 4, 2013

I Write Words – Just Not Here

This is kind of an apology for not posting lately, and a press release, too!  Well, the PR is a bit premature, but…the news is (will be) my fourth eBook will be available soon, most likely before the end of the month/year.

It’s why I haven’t posted anything here in a while.  I had two or three ideas ready, and something in me said, “Go ahead and do the book.”  So I did.

It’s the second in what I hope will be a longer series of beginning gambling guides.  The first one – “The ABC’s of 21” – has been doing well, so now I’m happy to provide “The ABC’s of Craps.”  I thought about some cute title with a play on the “Crap” word, but nothing sounded right.  And since “The ABC’s…” worked before, don’t’ try to fix it!

Now, I do have a dilemma…I am re-reading the last draft before formatting, and I am trying to convey a thought of mine without trying to lead the potential reader astray.  Here’s the thing – the book’s emphasis is on how the game is played from a beginner’s point of view (like my previous work in Blackjack and the Poker book “Be The King”).  The other books discussed rules and the basics, and offered strategies.  The Craps book offers a “strategy,” too, but…I can’t provide a “system” or a “method” that guarantees winning…because in Craps, there IS NO SUCH THING.

And yet, that is how most Craps books are marketed.

I know from previous experience (the horse racing software program I wrote in the 90s) that gamblers want “a magic bullet.”  They WANT to be told they can win, win, WIN!  Even if it’s impossible, that’s what they want to hear.  And frankly, what chance (no pun) would my book have, offering instruction, education, and tips for “playing smart,” against a book offering this (actual write ups from four of the top 8 eBooks on Amazon):
  • Learn How You Can Turn $100 Into $30,000 In 60 Days Playing Craps.
  • BEAT THE CASINO CRAPS GAME is a clearly written manual that explains in detail a simple, foolproof strategy for making a steady profit at casino craps.
  • Cutting Edge Craps: Advanced Strategies for Serious Players.
  • This is the book that gives readers everything needed to get a real, verifiable edge at the game of craps…their secret Golden Touch technique and give the edge needed to beat the house.
I mean, really.  There is a special place in Hell for people who say there’s a way to “beat” a pure game of chance with a mathematical edge to the casino without mentioning the ONE and ONLY factor that makes the difference between winning and losing:


Yes, playing smart gives you a better CHANCE to BE LUCKY, and you’ll LOSE LESS by playing smart, but I’d never claim to offer someone a “proven system” (since there can’t be one).  And for those who claim to be able to control their rolls and make certain numbers come up (the subject on the last book mentioned above)…if I COULD do that, I don’t think I’d find it necessary to write a book and SHARE THE SECRET.  If you get my drift.

So, if you think of a marketing strategy that will make this new book of mine appeal to beginning Craps players without the hype of “win, win, win!” – let me know.  In the meantime, watch this space for the release date (available in Kindle, Nook, Apple iBooks, Kobo, and just about every form of electronic book there is), then go buy the damn thing.

And WIN WIN WIN!  Just kidding.  Have fun.

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